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Footer

The eShopping footer is built into the theme and has these areas:

  1. Brand block — your logo, a tagline widget, and (optionally) social icons (left column).
  2. Navigate column — your Storefront Web Pages, plus an automatic Sitemap link.
  3. Categories column — your store's top-level categories.
  4. Brands column — your shop-by-brand list (can be turned off; see ③).
  5. Bottom bar — copyright line, payment-method icons, and the Powered-by / Designed-by credit.

The three link columns (Navigate, Categories, Brands) are generated automatically from your store — they are not hand-built link menus and there is no "Footer menu" to configure.

Footer example — Industrial Footer example — Auto Parts Footer example — Packaging

① The brand block

The brand block shows your store logo, a tagline area, and (optionally) your social icons.

The tagline area is a global widget region (eshopping_footer_description--global). The theme no longer ships a hardcoded tagline — the footer template renders this region raw, so it is empty until you drop a widget into it. On all four demo stores the tagline is an AI HTML Generator | PapaThemes widget. See the Widget regions reference for the full list of regions.

‹ AI HTML Generator | PapaThemes⋯
▾ Content
<style>
.papathemes-ai-widget-… { … }
…your HTML…
</style>
Expand HTML EditorSave HTML
Show in container div

To add or edit it:

  1. Open Page Builder (Storefront → My Themes → Customize). Scroll down to the footer — the first column shows a dashed widget-region outline.
  2. If empty, click the + button inside that outline and drag in an AI HTML Generator | PapaThemes widget (this drops it into the eshopping_footer_description--global region). This widget is provided by the PapaThemes app, which must be installed. If a widget is already there, just click it.
  3. Edit the HTML Content field. The live tagline is simply a <span class="eshopping-footer-desc-text">…</span>:
<span class="eshopping-footer-desc-text">Your store tagline — what you sell and why customers trust you.</span>

Optionally follow it with a <ul class="eshopping-footer-trust"> list of icon + text trust items (the theme styles this list — icon-and-text rows in the footer text color):

<span class="eshopping-footer-desc-text">Your store tagline goes here.</span>
<ul class="eshopping-footer-trust">
  <li><svg><use xlink:href="#icon-truck"></use></svg> Same-day shipping</li>
  <li><svg><use xlink:href="#icon-shield"></use></svg> Secure checkout</li>
</ul>
  1. Click Save.

The theme styles the .eshopping-footer-desc wrapper (font, color, max-width) and the optional .eshopping-footer-trust list. The .eshopping-footer-desc-text span inherits the wrapper styling.

Exact demo tagline HTML (current, per store) — none of the four currently uses a trust list:

Exact demo HTML — all 4 stores

Industrial:

<span class="eshopping-footer-desc-text">eShopping Industrial Demo — Industrial tools, welding, safety, and shop supplies built to last.</span>

Auto Parts:

<span class="eshopping-footer-desc-text">eShopping Autoparts Demo — OEM &amp; aftermarket auto parts for every make and model.</span>

Electronics:

<span class="eshopping-footer-desc-text">eShopping Electronics Demo — Laptops, monitors, audio gear, and smart home tech — tested for quality and shipped fast.</span>

Packaging:

<span class="eshopping-footer-desc-text">eShopping Packaging Demo — Your trusted supplier for boxes, mailers, tape, and shipping supplies in bulk.</span>

Social icons

Social icons render in the brand block only when the Footer Placement toggle is enabled under Theme Editor → Header and footer → Social media icons. The icons themselves come from the accounts you fill in at Storefront → Social media accounts.

Header and footer✕
Footer Placement
Storefront → Social media accountsEnter text…

Supported networks: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Pinterest, Tumblr, Google+, and RSS.

② The Navigate and Categories columns

These two columns are filled in automatically — there is nothing to wire up in a menu:

  • Navigate — lists your Storefront → Web Pages (e.g. About Us, Privacy Policy, Returns, Shipping), and always ends with an automatic Sitemap link.
  • Categories — lists your store's top-level categories.

To change what appears in the Navigate column, add, remove, or reorder your Storefront Web Pages. To change the Categories column, edit your category tree.

③ The Brands column

The third link column is titled Brands. It lists your shop-by-brand brands and ends with a View All link. Configure it in Theme Editor → Header and footer:

Header and footer✕
Show brands in footer
Max brands in footer10▾

Note

The Brands column hides automatically if Show brands in footer is off or your store has no brands.

The brand list itself is generated from your store's brands (Products → Brands in the BigCommerce admin) — it is not a hand-built menu.

④ The bottom bar

The bottom bar holds the copyright line, the payment-method icons, and the Powered-by / Designed-by credit. Each part has its own on/off control.

Setting Effect Where
Store name Appears in the copyright line Settings → Store profile → Store name
Show Copyright Footer Shows / hides the copyright line Theme Editor → Header and footer
Show Powered By Shows / hides the Powered-by / Designed-by line Theme Editor → Header and footer
Payment-method icons One toggle per provider Theme Editor → Header and footer

Copyright line. When Show Copyright Footer is on, the line reads:

© {year} {Store name}. All rights reserved.

Header and footer✕
Show Copyright FooterShows / hides the copyright line
Settings → Store profile → Store nameAppears in the copyright lineEnter text…

Powered-by / Designed-by line. When Show Powered By is on, the line reads:

Powered by BigCommerce · Designed by PapaThemes.com

This whole line is controlled by the single Show Powered By toggle — turning it off hides both the BigCommerce and the PapaThemes credits together.

Header and footer✕
Show Powered ByShows / hides the Powered-by / Designed-by line

Payment-method icons. Each provider has its own toggle under Theme Editor → Header and footer → Payment icons. The defaults are:

Provider Field label Setting id Default
American Express Show American Express show_accept_amex On
Discover Show Discover show_accept_discover On
Mastercard Show Mastercard show_accept_mastercard On
PayPal Show PayPal show_accept_paypal On
Visa Show Visa show_accept_visa On
Amazon Pay Show Amazon Pay show_accept_amazonpay Off
Google Pay Show Google Pay show_accept_googlepay Off
Klarna Show Klarna show_accept_klarna Off
Header and footer✕
Payment iconsEnter text…
Settings → PaymentsEnter text…

Set footer colors in Theme Editor → eShopping Theme → Footer. Each is a color picker:

eShopping Theme✕
settingIndustrial (default)#1A1713
Field label Setting id
Footer Background eshopping-footer-bg
Footer Text eshopping-footer-color
Footer Heading eshopping-footer-heading
Footer Link eshopping-footer-link
Footer Link Hover eshopping-footer-link-hover
Footer Border eshopping-footer-border

The real defaults vary per variation:

Setting Industrial (default) AutoParts Electronics Packaging
Footer Background #1a1713 #0f172a #18181b #1c1917
Footer Text #a89b86 #94a3b8 #a1a1aa #a8a29e
Footer Heading #b8ad9b #cbd5e1 #d4d4d8 #d6d3d1
Footer Link #a89b86 #94a3b8 #a1a1aa #a8a29e
Footer Link Hover #faf8f4 #f8fafc #fafafa #fafaf9
Footer Border #2e2a25 #1e293b #27272a #292524

You can override any of these after picking your variation.

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