Promotions & Discounts¶
Promotions are powered by BigCommerce → Marketing → Promotions, not by the theme. eShopping just renders the messages and badges. This page is a quick guide to the promos that work best with the theme.
Free-shipping progress bar¶
See Cart page → Cart goal bar.
Coupon-code field¶
The cart page shows an Apply coupon code link in the order-summary box, below the totals. Clicking it reveals a field where customers can enter a code from any promotion of type Coupon Code.
Note
This in-cart coupon link appears when your store has the multi-coupon cart UI enabled in BigCommerce. Otherwise, customers enter coupon codes at checkout.
Bundle discount (FBT)¶
If you've set a Visual Bundle Discount % in Frequently Bought Together, be aware that this figure is display-only — it shows a "You save" amount on the PDP but does not apply at checkout. To make the discount real, create a matching cart-level promotion (Spend $X get Y% off) in BigCommerce so it actually deducts at checkout.
Sale badge on PDP / cards¶
eShopping reads the difference between Original price and Sale price in BigCommerce. If you've set a sale price, a sale badge appears automatically on every card and PDP — as long as Show product sale badges (Theme Editor → Products) is not set to None.
| Field on product | What |
|---|---|
| Price | The normal selling price |
| Sale price | Lower price → triggers the sale badge |
| MSRP / Retail price | Comparison price shown as struck-through |
Badge style and position is set in Theme Editor → Products → Show product sale badges (within the Product sale badges section) — choose None, Top left, Diagonal, or Burst. You can also set the Badge text color, Badge color, and Badge hover color in the same section.
Sitewide promo banner¶
Use the top-banner HTML in Marketing → Banners (see Header & top bar) to announce site-wide promos. The examples below are illustrative copy only — adapt them to your own offers (keep text plain; the theme uses inline icons, not emoji):
- Flash sale:
24-hour flash sale — 30% off everything with code FLASH30 - Restock:
Back in stock: limited quantities on a popular item — order now - Holiday:
Holiday shipping cutoff: Dec 18 for ground, Dec 22 for express
There is also a sidebar promo card — a small heading/description/button block rendered in the category sidebar — driven entirely by a theme setting:
Newsletter signup → first-order coupon¶
A common flow: newsletter popup offers 10% off; user signs up; you email them a coupon code.
- Marketing → Promotions → Create — type Coupon Code, single-use, 10% off whole cart.
- Configure the popup (Popups → Newsletter) with the coupon code in the text:
- (Optional) Set up Mailchimp/Klaviyo to push the subscriber list to your ESP and trigger an automated welcome email.
Volume pricing / quantity discounts¶
BigCommerce supports tiered pricing per product or per customer group:
- Catalog → Products → edit the product → Pricing tab.
- Add Bulk pricing rules (e.g. ≥10 = 5% off, ≥100 = 15% off).
- eShopping displays a price table below the price on the PDP automatically.
For B2B stores, also see Customers → Customer groups to create a Wholesale group with its own pricing tier.